Parth Kinagi

Experience Design Leader

Mumbai, IN.

About

Seasoned Design Leader with 10+ years of experience, specializing in driving digital transformation and crafting impactful user experiences across diverse industries. Excels at building and mentoring high-performing design teams, establishing robust design fundamentals, and steering products from concept to successful market release. Expertise spans UX strategy, UI design, and agile project management, consistently delivering measurable results and enhancing customer engagement.

Work

SnapWork Technologies

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Design Team Lead

Mumbai, MH, India

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Summary

Leads design initiatives for a development and tech-oriented company, establishing design fundamentals and driving product development from concept to market release.

Highlights

Set up comprehensive design fundamentals from scratch, establishing a scalable framework that supported the rapid development of multiple products.

Built, mentored, and led a high-performing team of 6+ designers, fostering a collaborative and innovative culture that enhanced project delivery capabilities.

Orchestrated and designed a portfolio of products, successfully guiding them from initial concept through to market release, ensuring strategic alignment and user adoption.

Drove the entire UX strategy, UI design, and MVP roadmap execution, contributing directly to the launch of key technological solutions.

Fractal Ink

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Senior Design Lead

Mumbai, MH, India

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Summary

Led diverse design projects across multiple verticals, leveraging agile methodologies and strategic design processes to achieve successful outcomes and enhance design efficiency.

Highlights

Managed and delivered over 15 complex design projects across diverse verticals, including Media Analytics, Fintech, E-commerce, CRM, and Business Enterprise Products.

Led and mentored the entire design team, utilizing agile methodology and tactical project management to consistently achieve project success.

Implemented DesignOps, service blueprints, strategy, and discovery processes, significantly enhancing design efficiency and improving project outcomes.

Aligned design initiatives with stakeholder vision and mission, ensuring product solutions met business objectives and user needs effectively.

Bajaj Auto

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Design Lead

Mumbai, MH, India

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Summary

Orchestrated experience design in digital transformation processes for multiple subsidiaries, enhancing customer and operational experiences across various product lines.

Highlights

Spearheaded Experience Design for digital transformation initiatives across multiple subsidiaries (KTM, Bajaj, and Husqvarna), significantly enhancing Net Promoter Score journeys.

Designed and launched the Salesperson Companion App & Service Advisor Backend App, streamlining field operations and improving efficiency for sales and service teams.

Developed the Customer Bike Care App & Elevating Test Ride Experience, boosting user engagement and improving service accessibility.

Created custom sales dashboards for ASMs, providing critical data insights that informed strategy and improved sales performance.

Contributed to the design of the Service Mechanic Mandi and Three-wheeler drivers ecosystem, optimizing service delivery and support.

McKinsey & Company

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Senior Product Designer

Mumbai, MH, India

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Summary

Designed critical product experiences for the Individual Credit Realignment team, collaborating with cross-functional teams to optimize loan processing and improve user journeys.

Highlights

Designed customer-facing experiences for Home Loans and Personal Loans, enhancing user journey and accessibility for the Individual Credit Realignment team.

Developed a new Credit Team Hierarchy and process, improving organizational structure and workflow efficiency for loan processing.

Created the 'Catalyst' backend tool, which eliminated paper-based processes and reduced loan processing time by 35 days.

Collaborated closely with change management, business analysts (BAs), and tech leads to ensure seamless integration and adoption of new design solutions.

McKinsey & Company

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Design Consultant

Gurugram, HR, India

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Summary

Designed Organizational Health products for the OrgSolutions team, managing client engagements across diverse geographies and verticals to deliver tailored design solutions.

Highlights

Designed Organizational Health products within the OrgSolutions team, contributing to strategic client solutions and platform development.

Managed client engagements across various geographies and industry verticals, ensuring tailored product design and successful implementation.

Education

ISDI, Mumbai (Parsons NY)

Mumbai, MH, India
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PGDM Design + Innovation Grade:

H.R. College of Commerce & Economics, Mumbai University

Mumbai, MH, India
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B.Com (Honours) Commerce Grade: 6.50 GPA

H.R. College, Mumbai

Mumbai, MH, India
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12th Std (HSC) Commerce Grade:

Awards

Employee of the Year

Fractal Ink

Recognized for outstanding performance and significant contributions to the organization.

Languages

English

Certificates

Certified Scrum Master

Scrum Alliance

Advanced Diploma in Advertising, Sales Promotion and Management

Not specified

Skills

Design Leadership & Strategy

UX Strategy, UI Design, MVP Development, Design Leadership, Product Design, Digital Transformation, Experience Design, Customer Journey Mapping, Design Fundamentals, Team Building & Mentoring, Design Operations (DesignOps), Service Blueprints, Discovery Processes, User Research.

Project & Product Management

Agile Methodologies, Scrum, Project Management, Product Roadmap, Stakeholder Management, Cross-functional Team Leadership, Workflow Optimization.

Business Acumen

Fintech Design, E-commerce Design, CRM Design, Media Analytics Design, Automotive Design, Organizational Health Products, Credit Products, Data Analysis.

Communication & Soft Skills

Written Communication, Verbal Communication, Problem Solving, Strategic Thinking, Adaptability, Judgment, Mentorship, Client Management.